Quaner

(Brand Identity, Art Direction)

Quan er

圈儿 (Quaner), in Mandarin, means ‘circle’ or same group of people. This hotpot brandestablished in 2016, aims to celebrate the gathering and uniting of people just like a circledoes. By redefining Chaozhou beef hot pot, Quaner places utmost importance on guests'taste experience, meticulously curated ingredients, and carefully crafted broth, all whilestriving for service excellence and enhancing the overall dining experience.

Quan er
Brand Identity & Art Direction
圈儿 (Quan er), in Mandarin, means ‘circle’ or same group of people. This hotpot brand established in 2016, aims to celebrate the gathering and uniting of people just like that name's meaning. By redefining Chao Zhou beef hot pot, Quan er places utmost importance on guests' taste experience, meticulously curated ingredients, and carefully crafted broth, all while striving for service excellence and enhancing the overall dining experience.
I have been with the brand since 2016, working closely with the founder to shape its identity,
design both online and offline assets, and art direct photoshoots for the menu and stores.
This January (2024), we proudly celebrated the grand opening of the fifth store in Shanghai.
Website Design
Quan er Cafe

Service
‍
Creative &
Art Direction
Design
Brand Identity
Photography
Film Printing

Selected Clients
‍
Apple
Starbucks
Philips
Clinique
Nike
TikTok

Hi, I’m Cath. I live and work in London. I’m an art director, designer and photographer, with 10+ years of experience working in advertising industry for brands from various sectors, studios, startups. I'm actively seeking opportunities for collaborative projects that push boundaries and create experimental and meaningful experiences.