Philips X Star Wars
In order to promote the STAR WARS theme shaver SW6700 and to generate buzz for the release of the movie Star Wars: The Last Jedi in 2017, I worked as a creative art director and designer to help launch the campaign. On digital platform, we created a html game, through simple interaction on the Aurebesh characters, users could experience the trailer clips and reveal a detail look of the new products.
May the force be with you.
Philips
The Legendary Beasts
PHILIPS aims to introduce a new men's shaver featuring a strong Chinese-inspired multi-functional concept for product innovation. Drawing from the profound visual identities and spiritual essence of the four legendary beasts, we crafted the product that embodies tradition and innovation, and created a product launch campaign for opening the new year 2017.
- Art works from the legendary Beasts CampaignThese four creatures from Chinese folklore are commonly known as the "Four Symbols".
They are often associated with cardinal directions, seasons, and various attributes in Chinese culture. - Philips Chinese Elements SeriesCreative solution: there are four traditional animals in China, which are considered as auspiciousness and represent different levels of strength. We utilized the main visual identities and the spiritual meaning of these creatures in product design, each creature hints at a unique product feature. For example, the white tiger is a symbol of speed, which represents the efficiency of the shaver.
