Values
Markets: UK, Germany, Spain, Italy, France
The 'Values' campaign is designed to articulate the comprehensive value proposition inherent to the iPhone, focusing on sustainability, accessibility, privacy, and more. It delivers a simple, smart, and culturally relevant creative approach. The campaign is running in six European countries and was originally created to run in Germany in 2019. Since 2022, I have been working as an art director on the team, developing the visual concept, creative approach and being involved in the production and the design of this campaign.
Recycling Robots
Apple’s robots now recover recyclable materials from 23 models of iPhone
Goodbye Leather
Apple has eliminated leather in accessories to further reduce impact on the planet.
Screentime
With iPhone, you can manage your child’s screen time, giving you more control over how they use their devices.
Passkeys
With Passkeys on iPhone, you can replace passwords with an easier and more secure sign-in method.
Door Detection
Door Detection on iPhone lets you know your distance from a door. And how you should open it.
Focus
iPhone gives you control over when you receive notifications, so you can find balance in your day.