Founded in 2022, Planites embodies the ethos of 'Fits the Best'. The brand mission is to unearth the most suitable and comfortable approach for every individual dresser. With a commitment to inclusivity and freedom from stylistic or demographic boundaries, Planites empowers dressers to personalize their garments according to their unique preferences. Working closely with the brand founder from the start, I helped establish the visual strategy for the brand's future developments, which included logo design, packaging, and online store UI/UX design.