Markets: Saudi Arabia, Indonesia Malaysia

Every year around Christmas time, retail markets around the world run holiday. But for the world’s 1.8 billion Muslims, Christmas isn’t their gifting moment. Eid is the Muslim festival predominantly celebrated after dark. We tailored a gifting campaign specific for Eid 2024. I worked as the art director on the team, came up with the design idea, and working on the idea execution across OOH, digital platform and retail stores.






Traveling through the delicate lattice window which represents the beauty of Muslim culture, apple products being revealed in a moonlit, night-time paper cut world.