Apple Music Classical is an app designed for classical music. It has the world's largest classical music catalogue. Easily search by musician, composer, conductor and more. It made a prominent appearance at the key summer event, the BBC Proms: an eight-week summer season of daily orchestral classical music concerts at London's Royal Albert Hall.

We took over the South Kensington Walkway for a week in West London, near the Royal Albert Hall, utilizing a mixture of 6-sheets, 12-sheets, double-sided banners, digital out-of-home spots, ticket gateways, and London Taxi wraps. I've been art directing and crafting the creative to highlight key features of the classical music experience beginning with the musicians.