For the best experience
*   please visit the website on a laptop   *
Thank you!

Commercial
ValuesEU Product LaunchApple Music ClassicalEid GiftingSnaptacularLunar New Year SOiPPhilipsStarbucks
Self Projects
PlanitesFanoQuan erPhotography

  1. Apple Product Launch

    As an Art Director, I specialize in creating tailored artworks that resonate with diverse markets across TV, digital, and social platforms. I ensure that the brand message is both relevant and culturally appropriate for each locale while meticulously maintaining brand identity, ensuring global consistency in every detail.

    iPhone 15 Pro Launch

    Markets: UK, Germany, Italy, Spain, France, Turkey, Saudi Arabia
    Media Platforms: TV, Digital, Social

  4. iPhone 15 Pro Launch_Camera Feature

    Markets: UK, Germany, Italy, Spain, France, Turkey, Saudi Arabia

  1. Relax, it's iPhone.

    Markets: UK, Germany, Italy, Spain, France, Saudi Arabia
    Media Platforms: TV, Digital, Social

  2. BT: Our longest battery life / Relax, it's iPhone

    BT: Unsend messages / Relax, it's iPhone

  3. BT: Shaky camera/ Stable video / Relax, it's iPhone

    BT: Crash Detection / Relax, it's iPhone

  4. BT: Battery that goes on and on / Relax, it's iPhone

    BT: Snap with a tap / Relax, it's iPhone

  1. Apple Fitness+

    Markets: UK, Germany
    Media Platforms: TV, Digital, Social

  1. Apple Fitness+

    Markets: UK, Germany
    Media Platforms: TV, Digital, Social

Service
‍
Creative &
Art Direction
Design
Brand Identity
Photography
Film Printing

Selected Clients
‍
Apple
Starbucks
Philips
Clinique
Nike
TikTok

Hi, I’m Cath. I live and work in London. I’m an art director, designer and photographer, with 10+ years of experience working in advertising industry for brands from various sectors, studios, startups. I'm actively seeking opportunities for collaborative projects that push boundaries and create experimental and meaningful experiences.