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Lunar New Year Campaign
In celebration of Lunar New Year in China, we created the Shot on iPhone film concept and partnered with aclaimed director Lulu Wang, who also wrote and directed 2019 feature film “The Farewell”. Reimagined through the iPhone 12 Pro, we put a twist on the well-known Chinese folktale "Nian". I worked as the art director to help the team tailor visual expressions, assist the execution of the behind-the-scenes film and was involved in social platform launch during Lunar New Year period.
Lunar New Year Campaign
This 23-minute short film "The Comeback" is directed by Zhang Meng and shot on the iPhone 13 Pro for Lunar New Year 2022. It tells the story of a father, a son, and a forgotten village with an "out-of-this-world dream". Working as a creative, helped the team come up with culturally relevant stories, prepare for each round global review, art direct visual expressions, and was involved in the early stages of the film production.