Snaptacular
Markets: UK, France, Germany, Italy, Spain, UAE
The iPhone 15 is part iPhone, part professional camera, capturing unbelievably rich and sharp images. Snap is a slang for the act of taking a photo (snap a photo). Spectacular implies the feeling of “wow” only Apple can give. Given the playful nature of the campaign, I've been art directing and localizing content. Utilizing out-of-home capabilities in Europe and the UAE, creatively adapted the artwork to different formats for each market.
Snaptacular
The iPhone 15 is part iPhone, part professional camera, capturing unbelievably rich and sharp images. Snap is a slang for the act of taking a photo (snap a photo). Spectacular implies the feeling of “wow” only Apple can give. Given the playful nature of the campaign, I've been art directing and localizing content. Utilizing out-of-home capabilities in Europe and the UAE, creatively adapted the artwork to different formats for each market.
Opera Store, Paris
Hackney Empire, London
Madrid Carretas, Spain
Berlin Alexanderplatz, Germany
Dubai Metropolitan, United Arab Emirates